Before submitting a plan please verify that you are selling a scalable software product as main revenue source and that you have B2B business model with a number of initial paying customers before submitting a plan. We’re looking for companies that have international ambition to grow into enterprises. It would help if you have a referral from someone  our team knows and trusts.

Please make sure you read our pitch deck guidelines below on what information we require and adapt your deck if necessary.


The Company Purpose and your team

Define the company / business in one sentence

Introduce the Founders & Management Board of directors/advisors
Include history/track record/strengths

Describe the pain of the customer (or the customer’s customer)

Outline how the customer addresses the issue today

Demonstrate your companies Value proposition to make the customers life better

Show where your product physically sits

Provide use cases

List competitive advantages (as your company now vs competition now, or your company in the future vs competition in the future)

Describe which elements are going to make you succeed to conquer the space

Define recent trends that make your solution possible
Set up the historical evolution of your category

Product description (functionality, features, architecture, IP)
Development roadmap

Identify / profile the customer you deliver to

Calculate top down AND bottoms up addressable market sizes & growth potential

Revenue model(s)
Average account size (growth) / lifetime value
Sales & distribution model
Customer / Pipeline list
Metrics showing traction so far

Profit & Loss / Budget
Balance sheet projection
Cashflow projection
Cap table (who are shareholders, what percentage do they own)
Investment deal proposition
Your vision on Exit candidates / timeframe
Comparable market transactions / exits